At Visceral, I spearheaded a strategic, data-driven revamp of our marketing and social media efforts to drive higher engagement and elevate brand visibility. I established a consistent internal cadence for producing, publishing, and analyzing content on LinkedIn and Instagram, anchored in content pillars that reflected the company’s values and expertise. This structured approach not only improved efficiency but also ensured our messaging remained focused and impactful. Additionally, I produced video content for paid media campaigns on LinkedIn and Facebook, helping to amplify our reach and connect with new audiences in a more dynamic and measurable way.
