New Breath Foundation

AANHPI (Asian Americans, Native Hawaiians, and Pacific Islanders) communities are largely overlooked by philanthropy. New Breath Foundation works to solve that problem, specifically by funding grassroot organizations who act directly within their communities.

While working at Visceral, our goal was to build a website that clearly reflected this and inspired people to engage by donating, learning about the foundation’s impact and grantees, and utilizing the comprehensive resource library curated by their team.

Strategies and Tactics

Improved user experience by streamlining user pathways and integrating more engaging features
Redesigned the site, building their brand’s design language and incorporating real imagery from grantees
Developed a comprehensive resource library and grantee directory with filtering options and a user-friendly backend for easier site management
Supported the foundation in refining online donor strategies, facilitating connections between supporters and new avenues to contribute to their mission

Results

“Our Grantees” page saw a 205% increase in page views since launch. This is significant as the client specifically wanted to uplift their grantees more.
Compared to the same period last year, page views have surged by 128%. Similarly, engagement time has seen a 65% increase.
Organic search has increased by 29% driven by our search engine optimization efforts.