BRANDING
INFORMATION ARCHITECTURE
WEB DESIGN

Generation180

Addressing climate change isn’t limited to big corporations, wealthy philanthropists, or government entities. Everyday individuals, including us, can play a crucial role in accelerating the transition to renewable energy. Generation180 was already making strides with their national and regional campaigns, but their website didn’t showcase their impact or motivate their audience. Our objective was to create a site that mirrored their passion and made their wealth of resources accessible for all.

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Strategies and Tactics
  • Created an engaging website leveraging the latest publishing tools to help keep their national network of clean energy ambassadors connected to the resources and information they need to advocate for pro-clean energy solutions in their communities.
  • Integrated WordPress with Hubspot and equip their team with the data needed to measure engagement, make informed decisions, and evolve the website.
  • Improved the organization of information on their site, creating clear action pathways for their audience
Results
  • Increased user traffic to the site by nearly 30%, with a significant increase in organic traffic driven by our search engine optimization efforts.
  • Increased views by 144%, which is particularly evident on key campaign pages.
  • Increased mobile engagement time by over 35%, which is important as over half of their website traffic is from mobile devices.