As a Senior Designer at Essence, I had the opportunity to work on the global digital campaign for the Google Pixel 3, with a special focus on highlighting its standout features and the unique pink colorway. Our team developed a cohesive suite of digital ads that ran across multiple countries, thoughtfully adapting visual assets and messaging to resonate with local audiences. We also strategically aligned the campaign with high-profile tentpole moments like partnering with Conde Nast to feature a cover shot on the Pixel 3 as well as the Latin Grammys to maximize reach and engagement.
For the Pixel 2 Valentine’s Day campaign, I contributed to storyboarding and editing a video tailored for digital platforms. Centered around the message “Love Your Way,” the campaign featured RuPaul, as well as Abbi Jacobson and Ilana Glazer from Broad City, celebrating love in all its forms. As part of the creative team, I focused on tailoring the pacing, framing, and transitions to ensure the video resonated with online audiences—delivering a fun, inclusive, and attention-grabbing piece that aligned with both the Pixel brand and the spirit of the holiday.