About

Mica Liversidge
Design Director with Expertise in UX/UI, Brand and Digital Advertising
I’m all about design that pulls its weight. The kind that looks sharp, thinks smart, and gets things done. I approach every project with curiosity, empathy, and a sharp sense of how to blend visual storytelling with strategy to produce work that connects and delivers.
My design journey began with internships at BBDO and Crispin Porter + Bogusky and has since taken me through the fast-paced worlds of advertising, digital marketing, UI/UX, and communication strategy. Along the way, I’ve worked in larger agencies like Essence, agile studios like Visceral, and even run my own business—building brand and web experiences that balance bold creativity with strategic clarity. Most recently, I served as Design Director at Visceral, where I led strategic web and brand design for philanthropic organizations.
Having recently moved to Denmark, I’m excited to blend my international experience with the Scandinavian approach to design. I’m looking to connect with teams who are building thoughtful, design-led solutions in areas from tech and education to public service and the arts.
When I’m not designing, I’m probably running with my dog, getting lost (on purpose), or hunting down the best espresso in town.
View my CV below or download the pdf version.
EXPERIENCE
Design Director
Visceral
2020 – 2025
Designed websites and branding for some of USA’s top 100 foundations, inc. the Packard, Hewlett, Kresge, Irvine & McKnight Foundations.
Transformed how organizations communicate their impact by leading strategy-to-launch design of websites inc. Schmidt Science Fellows, Rainbow College Fund, Children’s Funding Project, and Carbon Management Action Network.
Won 3 industry design awards for 1400 Degrees, New Breath Foundation and Generation180 websites.
Revamped internal processes—kickoffs, prototyping, accessibility, tech reviews, developer handoffs, and site reveals—resulting in a ~50% faster project turnaround and smoother cross-functional collaboration.
Spearheaded a strategic and data-driven revamp of Visceral’s marketing and social media that drove higher engagement and elevated brand impact.
Founder
Oceanik Digital
2019 – 2022
Founded and operated my own design company, mastering the intricacies of running a small business while managing client work, administration, and new business development.
Developed brand identities and websites for Griffith Advisory, ReservoirHR, and Lasso Ventures, along with brand books and newsletters for their clients.
Designed compelling presentations for HP Inc., Humanmade Machine, University of Northampton, Norton Motorcycles and T-Mobile.
Senior Designer
Essence Global
2014 – 2019
Led concept and production of agency-first campaigns including “Choose-Your-Own-Adventure” digital banners for Netflix, YouTube homepage takeover (average 30 million viewers) and digital-to-tv video campaign.
Art directed digital and mobile campaigns for high-profile brands, including Pixel 3, Google Home, Target, and Booking.com.
Collaborated with senior clients from Google to design presentations and playbooks for audiences ranging from the CMO to international sales teams.
Scaled the internal marketing design team by 3x and established global brand frameworks and templates across 12 countries.
Brand/Presentation/Web Designer
Freelance
Ongoing
Occasionally, I take on freelance projects doing marketing design work for familiar names like Paramount, Google, Pinterest and YouTube; and working on branding across industries from tech to food.
EDUCATION
B.A. in Communication
Advertising and Public Relations
Ateneo de Manila University
2009 – 2013
INTERNSHIPS
Crispin Porter + Bogusky
2014
DM9 JaymeSyfu
2012
BBDO Guerrero
2010
SKILLS & TOOLS
UI / UX Design
Digital Advertising
Branding
Strategy
Information Architecture
Presentation Design
Photo & Video Editing
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Premiere
Adobe AfterEffects
Figma
Sketch
WordPress
Squarespace
Wix
Axure